Purpose of Sea City Southampton 2012

22nd May - 24th May 2012
Sea Work 2012 - Day 1
First Day of the Sea Work exhibition in 2012.
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23rd May 2012
Sea Work 2012 - Day 2
Second Day of the Sea Work exhibition in 2012.
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24th May 2012
Sea Work 2012 - Day 3
Final Day of the Sea Work exhibition in 2012.
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Click here to view forthcoming events >>

Purpose

	Be a catalyst for action, aiming to involve the community in and around the city in sea-themed events and activities which demonstrate the value of the city’s relationship with the sea;
	Be the first step in changing people’s perception and behaviour about the city’s relationship with the sea and the value to them;
	Be a first push for change in people’s perception and behaviour and about the value to them of the city’s relationship with the sea;
	Connect organisations in and around the city to build-on and widen the range of sea-themed leisure, recreation, sport, employment and business opportunities;
	Kick-start the process to improving the image, identity and reputation of the city and contribute to the creation of a new brand for the city;
	Establish events held in the city, such as the Boat Show, to show the full range of what Southampton has to offer the wider community.

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